NAFCU – Strategic Growth Conference What Do Consumers Really Want From Banking Websites? Simplicity

It’s no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.

Banks and credit unions have it tough when trying to sell online. Consumers would generally prefer to be doing anything other than banking, particularly if they have a few minutes to spend on the web. So you’d think financial institutions would be doing everything possible to make banking more enjoyable online.

Wrong.

According to a new study on consumer banking sites released today by Change Sciences Group, consumers are 17% less happy interacting with banking websites than they are interacting with other types of online properties, and 22% less likely to convert than on other types of sites.

What consumers want the most from banks is simplicity, not the latest promotion, cool features, or a wide range of product offerings.

“The way that most banks currently approach consumers may be missing the mark,” says Steve Ellis, a Change Sciences founder. “There’s an opportunity for banks and credit unions to retool products and services around simplicity as their central value proposition and make good on that proposition with the right kind of product and interactive design.”

Although many bank sites would appear to be relatively easy to use, when compared to other types of sites, they are not. Bank web sites are 25% less usable than e-commerce sites like Amazon and Walmart. Even compared to other top performing financial sites, bank sites still perform poorly for usability. For example, bank sites as a whole are 20% less usable than the personal finance site Mint. Confusing or unwanted promotions, hidden navigation, and dense product text all contribute to poor bank site usability scores

Came across this interesting article. Worth the read.

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Book on User-Centered Web Design Available Online for Free

In this book, we primarily address universal usability at the functional layer, focusing on the challenges of designing pages that are accessible and usable on different devices by diverse users. We concentrate on the functional layer because, without it, the other layers are irrelevant. An intuitive interface and informative content are useless if the basic functions of a site don’t work. Like a car that doesn’t start, a Web site that does not function is of no value to the user. Link

Understanding Search Usability

The term “search usability” is widely misunderstood throughout a variety of industries: Web design/development, search engine marketing (SEM), online advertising, information sciences, human-computer interface (HCI), and usability industries. Even the term “usability” is misunderstood by search professionals.Every time I hear an SEO professional claim that his or her firm implements web site usability best practices, I wait to hear about the formative and summative usability tests performed. And I wait… and I wait… and I wait… and I wait. Then I go about my daily business because I will wait forever.

In my opinion, the vast majority of SEO professionals do not give a hoot about user-centered design (UCD), or, more accurately, usage-centered design. Nevertheless, they use these terms during a sales pitch or a conference presentation because it sounds pretty impressive, doesn’t it?

In today’s article, I hope to dispel some of the common misconceptions about search usability, and to show how important search usability is to the SEM industry.

Apple iPhone in Chennai

Apple iphone is now available in Chennai. Wavetel communication is selling this phone at a decent price. You can visit wavetel website for more information.

Apple iPhone has come out with 3G version and it is expected to release on the month of July 2008. It might be priced at around 15-18k(INR) and will be having less features when compared to US. We might have to download lots of apps from online and also BUY IT! to get it activated. Hence, it’s customer’s choice to spend money buying it and also spending online to activate more stuff. FYI, in Nokia N95 we can have the similar feature of flipping visuals or making it rotate according to screen movements. All you have to do is to buy some online app’s to make it work. TAdaaaaa you got the iphone in nokia N95. Apart from the brand name and touchscreen it doesn’t have anything new or interesting as we have all in one piece (N95).