Word of Mouth. Yes.
WOMMA is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by:
- Promoting “best practices” to ensure more effective marketing
- Protecting consumers and the industry with strong ethical guidelines
- Evangelizing word of mouth as an effective marketing tool
- Setting standards to encourage its use
WOM Marketing Industry Worth $1 Billion in 2007, $3.7 Billion by 2011
At the Word of Mouth Marketing Summit last week PQ Media made an announcement that rocked the industry — and proved what WOMMA’s been saying all along: WOM marketing is big, and it’s here to stay.
PQ Media’s Word of Mouth Marketing Forecast 2007 marks the first ever comprehensive look at the size and growth of the word of mouth marketing industry. According to the research presentation, which was delivered by Patrick Quinn, President and CEO of PQ Media, marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services. According to PQ Media’s projections, the WOM industry is forecasted experience incredible growth, leading to a spend of more than $3.7 billion in 2011.